California Avocado Commission Energized by Fresh Summit, Teams Up with Manuel Villacorta
- by Robert Schaulis
IRVINE, CA – The California Avocado Commission (CAC) is taking the produce industry by storm these days. At this year’s PMA, the Commission addressed goals such as engaging retailers, supermarket dietitians, the media, and avocado stakeholders.
“The Commission held some very productive meetings with retailers and avocado stakeholders in our Fresh Summit booth this year,” said Jan DeLyser, Vice President of Marketing, in a recent press release. “The opportunity to network with industry leaders and key accounts at Fresh Summit provides remarkable value.”
The Commission is meeting with retailers and stakeholders to take on its ambitions. More specifically, the CAC worked with the nationally recognized and award-winning registered dietitian-nutritionist Manuel Villacorta. He is also the author of three books, with a fourth book on its way. Titled Flat Belly 365, this new addition to his published works will be available in January of 2018. Villacorta is also a health blog contributor for The Huffington Post and an on-air contributor for Univision. With 18 years of experience backing him, Villacorta’s involvement in CAC’s direction is an effort to engage supermarket dietitians who visited the booth at PMA.
“We all look forward to having a larger crop next year,” said DeLyser. “We’re returning from New Orleans energized and ready to build out our marketing campaign with a focus on those customers who support the California brand.”
As expressed at PMA, the Commission’s mission includes developing programs for supermarket dietitians as a customized marketing strategy for retailers.
For more news on developing strategies within the industry, stay tuned into AndNowUKnow!