IRVINE, CA – To launch its avocado reach even further throughout consumers, the California Avocado Commission (CAC) has announced that it has commissioned its influencer program to third-party advocates.
CAC Vice President of Marketing, Jan DeLyser, stated in a press release that CAC’s influencer program had already reached more than 12 million consumers this season as of April. With this new team of communications advocates, the company is looking to utilize chefs, popular bloggers, and registered dietitian ambassadors to up the number of consumers loving California avocados.
“Being a California native myself, I love promoting California avocados, and seek to incorporate them on our Dos Caminos menus whenever possible,” stated Chef Ivy Stark from New York City, who has been an advocate for several years. “Their rich nutty flavor is impossible to replicate and this year, we’re promoting a summer 'Guactailing' menu at our locations, pairing different delicious California avocado guacamoles with cocktails from our menu.”
CAC’s blogger partners will use their influence on target consumers to deliver recipes, usage ideas, origin details, and availability information for avocados. The Association stated that the cultivated messaging will aim to highlight the versatility of California avocados.
“I love working with the California Avocado Commission! They genuinely want to educate consumers about the benefits of eating avocados and provide wonderful resources like recipes and tips,” divulged Green Lite Bites blogger Roni Noone. Noone also contributes to CAC’s The Scoop blog. “It makes me happy knowing I'm helping to support California farmers and they make it easy! California avocados are always the freshest and highest quality avocados I can find.”
CAC’s appointed blogger ambassadors will especially emphasize when California avocados are in season. The company stated that this is one of the key roles of this particular ambassador type.
"My entire family looks forward to the California avocado season each year. Their flavor, their creamy texture, and their health benefits are all reasons why they're favorites in our house,” asserted Blogger Dara Michalski of Cookin’ Canuck. “To be in such a unique position to be able to create recipes with them is so inspiring and exciting for me as a home cook and recipe developer."
The Association also plans to distribute third-party advocate recipes developed by registered dietitians to highlight healthy-eating habits and provide consumers with more avocado nutrition information. This distribution will occur in the following CAC mediums, with more to follow:
- Website
- Email newsletters
- Recipe booklets
- Social Media
"There is so much noise about nutrition out there and consumers are confused about which foods they should eat. Being able to highlight the nutrition diversity and health benefits of California avocados is one of my favorite parts of being a registered dietitian ambassador for the California Avocado Commission,” said Katie Ferraro, a California Registered Dietitian and frequent guest on local television programs.
As CAC continues to conceptualize new ways to put California avocados in the forefront of consumer interest, stay with AndNowUKnow for the latest in marketing and program innovations.
