California Giant Berry Farms Hosts and Sponsors ‘KSBW Share your Holiday’ Event
- by Andrew McDaniel
WATSONVILLE, CA – California Giant Berry Farms participated in its local NBC Affiliate KSBW holiday event called ‘Share Your Holiday’ for the fifth year in a row.
Every year, the station has a telethon type event throughout California’s central coast over an 8-hour span that encourages the community to donate food, clothing, toys and money to support the local chapters of the Salvation Army.
During this year’s event, California Giant employees greeted hundreds of locals in the community alongside TV Anchor Brittany Nielsen as they dropped off over 900 toys, hundreds of pounds of canned food, blankets, clothing and cash donations, according to a press release.
“The staff was proud to participate again and be part of such a positive program to support our local community. It was inspirational to see so many people come out to our cooler in Watsonville to donate and share in the spirit of giving,” says Bill Moncovich, President and CEO, California Giant Berry Farms.
Aside from sponsoring the drop location, California Giant also donated 100 toys for kids in need and 500 frozen turkeys to make sure each family had Christmas dinner.
In total, the event, which was held at five different locations, raised over $160,000, which is a 30% increase over last year’s record number. It also raised 10,704 pounds of non-perishable food, 1,753 pounds of clothes and 9,928 toys.
It’s always nice to see companies helping out a good cause, especially around the holidays. Great job, California Giant!