WATSONVILLE, CA - There are several categories that everyone expects to find on the show floor, and fresh berries is one of them. California Giant Berry Farms will have its premium supply on display at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show, and Director of Marketing Kyla Oberman told me all about it.
“With IFPA fast approaching, we are eager to showcase our offering of high-quality strawberries, blueberries, raspberries, and blackberries,” Kyla said. “We plan to focus on our year-round supply of berries that represent the highest standards for quality—this year with a major milestone under our belt and celebration abuzz for the company’s four-decade legacy.”
With 2023 marking California Giant’s 40th anniversary, this year’s IFPA showcase will certainly be one to remember.
“This year, with our 40th anniversary top-of-mind, we want to focus on our commitment to quality which spans from our premium grading standards, good ground—literally—to our excellent growers and dedicated people. Our year-round supply of berries represents the highest standards for quality,” Kyla continued.
I know that for the team at AndNowUKnow and many other industry operators, the California Giant booth is a can’t-miss stop on their trade show map. The supplier has so much to offer even beyond its impressive products, and we can’t wait to see what’s in store.
“Come by booth #1081 to learn more about California Giant Berry Farms’ vision to provide the highest quality berries in the most sustainable way, and to learn more about our conventional and organic offerings and promotable volume marketing opportunities,” Kyla concluded. “We'd love industry members to stop by to celebrate our milestone anniversary of 40 years of the berry best.”
For more coverage in the lead-up to the show, keep a tab open for ANUK.
