California Giant is launching a completely refreshed website and the results are already outperforming the company's expectations, according to a press release.
Click Here to Visit Cal Giant's New Website
"This is just the beginning of our transition. We are now focused on SEO optimization and developing a new system for consumers to access our extensive library of recipes," says Cindy Jewell, Director of Marketing. "We are always tracking what information is accessed by our consumer and ensuring we keep them coming back for more while capturing information about them along the way."
As part of the company's effort to place a greater emphasis on interacting with their customers on a daily basis, there is a strong understanding that communication tools must be fresh and inviting.
The landing page has a new color scheme and several opportunities to engage, before visitors even venture into secondary pages. The home page features several banners rotating with offers, and video content is running at all times which link to the company's YouTube page.
Consumers can also connect via Twitter, Facebook, and Instagram. These platforms allow for instantaneous and engaging conversations for visitors to keep up with the latest news and views.
The new traceability link lets consumers follow their clamshell of berries 'back to the farm.' This item traceability link has resulted in a huge spike in activity, with thousands of inquiries a month allowing consumers to see video content and information about where the berries were harvested.
Click Here to Visit Cal Giant's New Website
Companies in this Story
California Giant Berry Farms
California Giant was built by the dedication of many hard-working individuals committed to one common goal; the optimal…
