WATSONVILLE, CA - As California Giant shifts through the seasons, preparing to end the 2016 year with some crops and beginning the 2017 year in other regions, the company has further opportunities on the horizon for increased exposure. California Giant is ramping up excitement around its trade email, ‘Buzz Blog,’ and putting together its own cookbook.
As Vice President of Marketing Cindy Jewell recently told me, each offering is positioned to place California Giant with a unique connection with its consumers, partners, and customers alike.
“Our ‘Buzz Blog’ email is the perfect way to get a detailed overview of each of our berries. Every email gives an overview of what we expect on volume, quality, weather, and more for each berry type,” Cindy tells me of the ongoing engaging resource.
The email, accessible through its site, goes out every other week on Mondays. Cindy says that the company has taken a fully engaged involvement with the trade email, tailored to the needs of its recipients. Each ‘Buzz Blog’ contains information from California Giant’s sales, growers, and marketing teams to provide a complete point of reference to the reader.
Furthermore, Cindy describes, each member of the company’s sales and marketing teams has their own subscriber list, so readers receive the email directly from their contact person at California Giant; rather than a larger list.
“People are always requesting to be added to our ‘Buzz Blog’ subscriber list. California Giant is always looking to further connect and engage our customers and consumers, so we’re excited to see what opportunities the ‘Buzz Blog’ brings next,” Cindy tells me.
In that same vein, Cindy says that California Giant is preparing to launch its first cookbook. The book was cultivated from year-long interaction between the company and its consumers as shoppers responded to recipes, tips, promotions, and other offers.
“Our cookbook is a unique collection of the most viewed and downloaded recipes by our key consumers over the year. It will also include a unique collection of our own recipes from the California Giant team, and their family members,” Cindy describes.
The book, in production now, acknowledges the support of California Giant’s consumers, and that of its most loyal trading partners who buy and promote the company.
As California Giant continues to put a focus on it presence in the marketplace with innovative and social-media minded endeavors, AndNowUKnow will continue to report on the latest.
