VENTURA, CA - At this year’s California Strawberry Festival, the California Strawberry Commission was proud to serve as an official partner. With more than 50,000 strawberry lovers converging in the oceanside city of Ventura to celebrate their favorite fruit, the festival paid tribute to the Golden State’s $3 billion strawberry industry.
“The California Strawberry Festival is always a delightful highlight of our year. This strawberry growing community, like many others along the California coast, is enthusiastic about sharing their love for strawberries, often dressing head-to-toe in strawberry gear, and indulging in all the sweet and savory ways strawberries can be enjoyed,” said Jodi Reinman, Senior Public Relations Manager. “It’s our honor to represent more than 400 strawberry farmers, shippers, and processors at the festival and bring to life their dedication to sustainably growing the best strawberries in the world.”
In order to make strawberries shine, CSC engaged with hundreds at the festival. According to a press release, the booth provided an opportunity to deliver educational information on the strawberry industry’s sustainability efforts and its positive impact on local communities.
This is a critical component, as many who attended the festival might not have known the lengths that our industry goes to provide high-quality berries. After all, California produces 90 percent of the nation’s strawberries.
Overall, an estimated 1.5 million strawberries were consumed at the festival.
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