CHELAN, WA - A partnership of Olympic proportions is in the works with the mighty Rockit™ Apple as Chelan Fresh teams up with Sky Brown. The delicious, mini variety partnered with the worldwide skateboarding and surfing sensation, appearing across social media channels throughout 2023.
“Rockit’s brand is all about natural energy and challenging yourself every day, which has great alignment with Sky who, like our product, is power packed with energy, fun, and enthusiasm,” General Manager - Global Marketing Julian Smith said, noting how Rockit couldn’t be prouder of the partnership. “We are excited to be working with Sky and can’t wait to Ready. Set. Rockit into 2023 together!”
According to the release, Brown was born in Miyazaki, Japan, to a Japanese mother and a British father. She began skating at the age of two and competed in the 2021 Tokyo Olympic Women’s Skateboard Park at the age of 13, finishing with bronze as the youngest-ever British Olympian to win a medal. She continues to be one of the youngest athletes ever endorsed by a number of brands, including Nike, GoPro, Samsung, and more.
Brown aims to continue making history by inspiring young girls, children, and women across the world to reach for their dreams and become unstoppable. Her bravery epitomizes Rockit’s company-wide marketing campaign—Ready, Set, Rockit—encouraging people of all ages to take on the world, conquering whatever it is they need to do, and with the natural energy of Rockit apples.
“When I’m out all day skating and surfing, I always take Rockit apples with me. They’re the perfect healthy and miniature snack to keep me going between training,” Brown stated. “Rockit apples are all about feeling good, being brave, and staying strong—and so am I. I can’t wait to do more with Rockit apples this year.”
The healthy and sweet miniature apple is perfect for on-the-go snacking and will be featured on Sky Brown’s social media channels throughout 2023.
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What heights will the mighty apple variety climb to next? ANUK will keep a pulse on the radar.
