CHELAN, WA - Anything miniature is inherently cute, and I know I’m not the only one who champions this belief. In fact, the trend has even made way for a new social media icon: The Tiny Chef, a 6.5-inch tall herbivore that took Instagram by storm with his miniaturized culinary creations. As Chelan Fresh’s Rockit™ apple serves as another miniaturized favorite, the supplier has joined The Tiny Chef in an all-new promotional partnership.
“We have been fans of The Tiny Chef for a long time and are honored to sponsor Cheffy’s adventure to Hollywood,” explained Julie DeJarnatt, Director of Retail Strategy. “Both our apples and Tiny Chef are so unique and tiny—this was a natural partnership that we had to take part in.”
As explained in a press release, The Tiny Chef is heading out on an exciting journey along the Pacific Crest Trail from Portland, Oregon, to Southern California, on a quest to fulfill his dreams of hosting his very own cooking show on television. As The Tiny Chef makes his adventurous trek to Hollywood, Rockit is sponsoring the journey to help fuel his culinary inspiration every step of the way.
Tiny Chef has earned the attention of celebrities like Kristen Bell, boasts of an international Instagram following of more than 600,000 fans, and is the winner of two 2021 Webby Awards, meaning this partnership is sure to get more eyes on the Rockit label. Chelan’s exclusive variety was featured on The Tiny Chef Show channels August 31, 2021, and will reappear September 14, 2021, as Tiny Chef heads to California.
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