Chiquita Makes Debut at Milan Design Week; Mariaelena Paragone Comments

Sponsored Message
Learn More

Mon. April 15th, 2024 - by Jenna Plasterer

FORT LAUDERDALE, FL - From the produce department to the runway, Chiquita is all about making a statement. The banana name recently made its presence known as it debuted at Milan Design Week, becoming the first banana brand to participate.

Mariaelena Paragone, Global Brand Marketing Lead, Chiquita
Mariaelena Paragone, Global Brand Marketing Lead, Chiquita

"We are thrilled to make our debut at Milan Design Week, marking a significant milestone for Chiquita as one of the first banana brands to participate in this prestigious event," said Mariaelena Paragone, Global Brand Marketing Lead. "Our collaboration with Romero Britto embodies our brand’s distinctive attributes in creativity, joy, and heritage, and we're excited to share this unique experience with visitors from around the world."

For the occasion, Chiquita is welcoming visitors to Chiquita House, an immersive space dedicated to the brand’s Pop by Nature campaign in collaboration with artist Romero Britto, a release explained. Britto is a Brazilian neo-pop painter, sculptor, silkscreen artist, and founder of the Happy Art Movement, and he used his skills to create an unconventional and captivating experience for visitors.

Chiquita debuted at this year's Milan Design Week, becoming the first banana brand to do so

Infused with the vibrant colors of Britto's art, the space is an imaginative and playful realm that mirrors the brand's values and mission to foster and share uplifting moments, the release went on to detail. Unique artworks conceived and crafted by Britto, presented in myriad forms to celebrate the tropical, vivacious, and colorful essence of Chiquita bananas, greet visitors, igniting their curiosity and delight.

Admission is free, and visitors can explore Chiquita House from April 15 to 21 at Via San Marco 22 in Milan, Italy.

What attention-grabbing campaign will Chiquita roll out next? Stay tuned to AndNowUKnow to find out.