PALO ALTO, CA - Growing over 40,000 acres and shipping more than 50 million cartons on 60,000-plus trucks annually across over 400 SKUs, Church Brothers Farms knows a thing or two about optimizing the supply chain. Recently, the grower, processor, and shipper announced it has chosen ThroughPut as its preferred supply chain data partner.
“At Church Brothers, customer satisfaction drives every action we take. Planning for enough production to serve our customers’ growth, while avoiding an oversupply of highly perishable crops is an elusive challenge that ultimately drives our success,” explained Rick Russo, Senior Vice President of Sales and Marketing. “A variety of pressures on the grower community has pushed our lead times for crop planning from what used to be six months, to as far out as 18 months. ThroughPut enables us to rapidly analyze an enormous amount of granular sales data, and generate a base sales forecast every week, going out a year and a half. There will always be adjustments to that forecast based on known variables not captured by the data, but to have a solid starting point at our fingertips at all times is a game changer for us.”
The partnership will empower Church Brothers to plan for demand fulfillment and capacity more accurately in the near, medium, and long-term, in addition to enabling AI-powered profitability analysis based on dynamic, multivariable analysis.
This will allow the company to accelerate its value generation, noted the release, as well as margins.
“Church Brothers, with its focus on community, quality, reliability, and speedy order fulfillment is already a top favored vegetable supplier in the U.S.,” said Seth Page, Chief Operations Officer of ThroughPut. “By leveraging ThroughPut’s Supply Chain AI, Church Brothers is proactively predicting demand more accurately to prioritize order fulfillment at the right time, place, and quantity. By continually embracing innovation in their long-term vision, Church Brothers will further optimize their entire value chain for greater business, operations, financial, and sustainability results.”
ThroughPut aids leading food, beverage, and agricultural companies across the globe in minimization of demand and supply variance, effective management of escalating costs, and elimination of material and monetary waste by leveraging AI-powered bottleneck management, smart pricing, and multi-dimensional customer segmentation and prioritization, the release went on to note.
For more strategic industry partnerships, keep clicking on ANUK.
