CHILE - The 2018 Chilean mandarin season is underway, with Citrus from Chile announcing the first shipments of W. Murcott and Tango varieties departed for the U.S. and Canada early July. And with this season looking to reach historic highs—volumes are expected to surpass the 100,000 ton mark for the first time ever—Citrus from Chile is anticipating a great year as it continues to meet rising market demand.
“Growth in the mandarin category has been incredible. Just six years ago, in 2012, we exported 22,000 tons of mandarins and now we expect exports to surpass 100,000 tons,” said States Juan Enrique Ortúzar, Chairman of the Chilean Citrus Committee. “Our industry made a strong commitment to developing the mandarin category and it has resulted in Chile becoming the main supplier of easy peelers to North America. We continue to invest more resources in R&D and marketing, so we can continue to supply North American retailers with the premium quality they expect and support them in their sales efforts. Our goal is to continue growing in a market that is expanding and where consumption continues to increase.”
According to a recent press release, the forecasted volume of 101,000 tons represents a 32 percent increase over last year—which only saw 76,373 tons. Monserrat Valenzuela, Manager of the Chilean Citrus Committee, reported the improving water situation, including recovered water reservoirs in producing areas and higher availability of irrigation water, in Chile has been a large factor in increasing volumes. As a result, the company was able to ship 64 tons to the East Coast and 21 tons to Canada to kick off the 2018 season just a few weeks ago.
This year’s retail promotions will run from August through October, with supplies available through October. Digital coupons, in-store sales and display contests, produce manager incentive programs, usage images and videos, new point-of-sale and recipe cards, and more are available to retailers interested in promoting this landmark season.
For more details on season kick-off’s and other produce-related events, keep following AndNowUKnow.
