Civil Eats Discusses the Influence of the Fear No Fruit Documentary
- by Melissa De Leon
LOS ALAMITOS, CA – Fear No Fruit, the biographical documentary that walks the viewer through the success story of Frieda’s Specialty Produce Founder Dr. Frieda Rapoport Caplan, continues to spread critical thought and awareness in the fresh produce and greater food industries.
This time, the documentary was a topic of discussion for James Beard Foundation’s 2014 Publication of the Year Civil Eats’ article How One Woman Changed the Supermarket Produce Section Forever.
“At the time I was working on a story about the future of the supermarket, and it seemed like such a coincidence to find this film,” wrote Civil Eats Journalist Larissa Zimberoff. “While watching it, I kept thinking what a cool woman Frieda was and that I wanted to share her story.”
According to a press release, Zimberoff was on a flight from France to New York when she picked documentary Fear No Fruit from the United Airlines in-flight entertainment selection and became impressed by the story.
“The film was incredibly engaging from start to finish, and it was inspiring to learn about the strong, family-run, and female-led company,” Zimberoff, who connected with the Caplans within hours of having viewed the documentary, said.
She added that it was not just the story of Dr. Caplan’s entrepreneurial spirit and can-do attitude that she found inspirational, but also the behind-the-scenes look the film gave into the produce industry itself.
“Today, the produce section is the most profitable part of the supermarket; in 2014, sales in fruits and vegetables amounted to approximately $7.34 billion,” the Civil Eats piece states. “The extraordinary selection found in the bins today is due, in part, to Caplan, who is credited with introducing the U.S. market to more than 200 fruits and vegetables—everything from fiddleheads to jicama and finger limes.”
The film, while based on and centered around Dr. Caplan’s lifetime achievements in the produce industry, features a number of key members like Rick and Tonya Antle of Tanimura & Antle.
Fear No Fruit will be available on DVD next week, January 12, through Amazon, BarnesandNoble.com, BestBuy.com, and KinoLorber.com, and as a Netflix DVD rental. Streaming and digital download will also be available via the following mediums:
- Google Play
- Amazon Instant Video
- Xbox Video
- Vimeo on Demand
You can find out more about this film and this influential chapter in produce history by visiting FearNoFruit.com.