WENATCHEE, WA - CMI Orchards has announced the appointment of Danelle Huber to the marketing team. In Huber’s new role as Marketing Specialist, she will be assigned to manage key retail accounts, developing promotions and creating programs to assist CMI customers in strengthening apple, pear, apricot, and cherry categories.
“My passion is with the apple industry. In working with the Washington Apple Commission and then Van Doren Sales, I developed a great respect for the team at CMI," Danelle commented in regard to her excitement to be returning to the fresh fruit industry. "I’m so excited to have the opportunity to join this phenomenal organization and to build on the knowledge I’ve gained by working with extraordinary industry professionals like those at the WAC and Van Doren.”
According to George Harter, Vice President of Marketing, Danelle brings years of experience in apple marketing to CMI Orchards, having previously worked with the Washington Apple Commission on international marketing programs.
“We are very pleased to have Danelle join our team,” said George in a press release. “We think her unique skills and experience will be a strong addition to CMI as we work to drive sales for key retail partners. We have no doubt she will be a valuable member of our team as we continue to grow and build our business to better serve our customers.”
Danelle refers to CMI as America’s apple brand leader, with 7 of the top 15 managed varieties including Jazz™, Ambrosia™, Envy®, Pacific Rose®, KIKU®, Kanzi®, and Smitten®.
“Additionally, CMI has the number one selling 2 lb apple pouch bag for all organic and conventional products—Daisy Girl Organics™ Gala apples—which is a truly remarkable accomplishment for the company,” added Danelle. “I am thrilled to work with the team at CMI to continue to build on the momentum of these thriving programs and help our partners profit from their ongoing retail success.”
From the entire staff at AndNowUKnow, we hope Danelle and CMI the best in their future endeavors!
