CMI Orchards' Kanzi® Apples Announces New Global Branding; Danelle Huber and Loren Foss Discuss

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Thu. October 12th, 2023 - by Chandler James

WENATCHEE, WA - Are your bags packed for Anaheim, California? The Global Produce & Floral Show will soon be in action, and CMI Orchards is spotlighting new global branding for its Kanzi® apples, along with its unique, demand-driving Flavogram® program.

Danelle Huber, Senior Marketing Manager, CMI OrchardsRevamping the Kanzi design aligns U.S. Kanzi apples with the success of the global brand,” explained Danelle Huber, CMI’s Senior Marketing Manager. “The splash graphic behind the apple represents energy, excitement, action—all the ways Kanzi will invigorate your life with its intense, exceptional flavor. Paired with the catchy call to action—‘Yes You Kanzi!’—it’s sure to engage.”

CMI’s Activation Station outside allows visitors to check out the new branding firsthand, participate in games, and socialize, a press release explained. This refreshed branding comes at a great time, as Wenatchee’s superb weather conditions produced what Loren Foss, CMI’s Sales Manager, calls a ‘vintage’ crop.

Loren Foss, Sales Manager, CMI Orchards“Our Kanzi harvest is underway, and we’re excited for our customers to taste the intense flavor and superior texture of Kanzi apples,” said Foss. “Warm days and cool nights, delivering an optimal temperature split, produced perfect apple-growing weather.”

Foss continued, noting that the supplier has had the best setup this season to produce fantastic eating fruit with excellent flavor and crunch. This top-quality and delicious flavor hits store shelves just ahead of the holiday merchandising run. With the baking season around the corner, buyers can harness this variety as the optimal choice for apple pies.

CMI Orchards will be spotlighting new global branding for its Kanzi® apples along with its unique, demand-driving Flavogram® program

“Our Flavogram program educates shoppers about high-flavor branded varieties they might not know,” Huber added, “empowering them to explore new varieties and trade up to premium choices like Kanzi—an elevated alternative to the traditional Granny Smith for apple pies.”

CMI Orchards will showcase a Flavogram display during the Global Produce & Floral Show, in addition to showing off the revitalized Kanzi branding and easy tools that shoppers can use to compare different varieties.

CMI’s Kanzi®-themed Activation Station, located in the outdoor pavilion of the show, allows visitors to check out the new branding firsthand, participate in games, and socialize

Don’t forget to check out the company’s primary booth inside, booth #869, as well as its Activation Station outside at #7000.

For more show coverage, leave a tab open to ANUK!

CMI Orchards