WENATCHEE, WA - From organic apples, pears, and cherries to sustainable packaging options, CMI Orchards has everything it needs to show up and show out at this year’s Organic Produce Summit (OPS). As the supplier prepares to set up its booth on the show floor, Danelle Huber, Senior Marketing Manager, gave me the lowdown on what attendees can expect.
“OPS is one of our favorite shows of the year because it speaks specifically to organics, a major part of our business. Since the earliest days of organic growing, we’ve committed much of our drive and ambition to lead the pack,” Danelle says. “It’s a fantastic opportunity to connect with other industry professionals that share CMI’s values!”
Quality is one of the values that CMI remains true to, and it will be highlighting its dedication by showcasing its portfolio of specialty organics and core favorites. This year, the grower will be placing an even brighter spotlight on its eye-catching Relax!™ program and its popular Daisy Girl Organics® line, which features red and Rainier cherries.
CMI’s Daisy Girl Organics line is one that consumers recognize and trust, reflecting generations of dedication to growing great fruit. Over the years, it has become one of America’s most popular private organic apple, pear, and cherry brands.
Relax! is CMI’s sustainable packaging program, solidifying the provider’s commitment to the environment and responsible practices.
“We do the heavy lifting on research and development to bring our customers new, cutting-edge packaging innovations with clear and concise messaging,” explains Danelle. “The materials are backed by substantive sustainability claims and implement impactful B2C messaging that cut right through greenwashing, assuring conscientious consumers they can be confident in the authenticity of their purchase and its impact on the environment.”
Another of CMI’s core values is authenticity, which is why the grower is constantly looking for more efficient, sustainable, and genuine ways to ensure its customers feel good about partnering with them and shoppers feel good about adding their products to their baskets.
“CMI is deeply committed to a sustainable future, from our orchards and throughout our operations,” says Danelle. “Our EFI Certification for the ethical treatment of our farmworkers, as well as new sustainability processes, packaging, and programs are just a few of the steps we’re taking on our quest for continual improvement as we chip away at our carbon footprint.”
“Bringing the largest selection of sales-boosting brands that customers crave, as well as the familiar core favorites in our Daisy Girl Organics line and Relax!’s sustainable packaging that connects with shoppers on an emotional and practical level, makes us the easy one-stop-shop for retailers,” Danelle adds. “Pairing all of this up with the omnichannel marketing support that CMI offers means our customers get more bang for their buck throughout the year. We’re always looking to expand our omnichannel capabilities, and we are happy to work hand-in-hand with retailers to design a system that works best for their specific desires.”
To see more of what CMI has to offer, make booth #301 a stop on the show floor.
