BROCKTON, MA – Concord Foods is expanding its offerings, launching a new freeze-dried vegetable snack line, Freeze Dried Veggie Snacks. Sold under the Concord Fresh Success brand, this newest addition expands on the company’s already well-established meal solution product line.
“We have seen a continuous increase in consumers gravitating towards healthier snacks over the past couple of years,” said Charles Olins, Vice President of Sales and Marketing. “With this knowledge, we wanted to create a product line with a clean label for these shoppers who are becoming more conscious of the ingredients found in their snacks.”
Available for distribution in May of this year, the new line includes flavors such as:
- Corn and roasted red pepper with sea salt
- Sliced beets with balsamic vinegar
- Sugar snap peas with sea salt and pepper
Concord Foods exhibited at Southern Exposure in Tampa, FL, where attendees had the opportunity to sample the freeze-dried veggie snacks available. The veggie snacks are a direct response to the Mintel’s 2017 Consumer Trends research stating that consumers are looking for on-trend flavors with clean ingredients as the salty snack category continues to rise, according to a press release.
Continuing to innovate the snacking category, Concord Foods utilizes the whole vegetable to maintain nutritional values and flavors, putting it through a special freeze-drying method. While other veggie snack options are available, the Concord Fresh Success Freeze Dried Veggie Snack line is one of the only lines that does not use a combination of additives when processing the vegetables.
The company said that, in an effort to provide a clean, less-processed snacking option, Concord Fresh Success Freeze Dried Veggie Snacks are made with 100 percent real vegetables and no artificial ingredients, added sugar, or preservatives.
