Congratulations to Joe Produce as It Celebrates Entering Its 5th Year of Business!
- by Laura Hillen
GRANITE BAY, CA - What started out as a service to market jobs has quickly transformed into an instrumental resource for produce professionals, and fresh produce and related agricultural companies throughout North America as a leading job marketing, executive search, and resume writing service.
Joe Produce is the creation of Rex Lawrence, the Founder and President. When asked about Joe Produce, Lawrence’s passion is obvious:
“Over my 29 years in produce, I have been on both sides of the desk, so to speak, as a hiring manager and a job seeker. For years I thought there was a need to provide a better experience and outcome on both sides. Also, I have an aunt, Marlene Critchfield, who was a leading recruiter in Salinas for years. Prior to her retiring, she spoke with me a few times about being a recruiter. At the time, I was too intent on building my career on the grower-shipper side of the business."
Rex continues, “I finally decided that it was time to put my ideas into action. It wasn’t until six or seven years ago that I started thinking more entrepreneurially outside of traditional produce company roles. That was when the concept of Joe Produce was born.
It’s important that people know that our success goes way beyond me and my wife, Leslie, who is, by the way, an integral part of our success at work and at home. We have an amazing and dedicated team. We are working, growing, and learning together every day."
Rex concludes, “I am humbled by our customers’ appreciation and repeat business. The two best parts of my job are working with people that I love to see every day, and getting to change the lives of people and help companies develop their teams and grow their businesses. I cannot think of a better way to spend my day and make a living. Well, I can, but it’s too late to be a professional tennis player."
Congratulations to Joe Produce and team on reaching this five-year landmark, from all of us here at AndNowUKnow!