Country Sweet Produce Introduces Virtual Farm Tours; Alexandra Danell Shares the Details
- by Jordan Okumura
ARVIN, CA - Every challenge has a silver lining and a space for opportunities to take root. Country Sweet Produce (CSP) is taking one of these opportunities by the reins this summer, and bringing the farm to you with virtual field tours. This newly unveiled strategic program will allow customers to connect with the team, operations, and produce out in the fields themselves. CSP is unveiling the virtual field tours as a response to the customer’s desire to connect with suppliers and their thriving growing regions.
“We know that there is no true replacement for face-to-face interactions. But, instead of letting the challenges of today create a roadblock to building and elevating relationships, we are pivoting our model to address the new normal and the evolving environment created by social distancing during the COVID-19 crisis,” Alexandra Danell, Marketing Manager, shares with me.
For those customers and potential customers looking to get the latest on CSP and its onion, watermelon, and sweet potato operations, they will have a chance to schedule a time with the team—and can also bring along associates and co-workers as well.
Please use this link to schedule a visit with members of the CSP team! If you would like a longer block of time or want to go to a specific field, please reach out to [email protected] and she will coordinate with the entire crew.
Virtual visits are available starting May 26th and will go through June 19th to kick off the summer promotions.
In addition to the virtual field tours, CSP is pulling back the curtain on a new program to “Make it Sweet!” all year long, which will strengthen the company's values, go-to-market strategy, and impact at retail. More to come on that innovative front!
So, as President Michael Valpredo would say, “Make it Sweet!” Now, go get your boots on the virtual ground!