Cox Enterprises Launches Cox Farms; Steve Bradley, Bert Mucci, and Steve Platt Comment

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Tue. March 26th, 2024 - by Peggy Packer

ATLANTA, GA - A new business focused on sustainable food and agriculture has come to light as Cox Enterprises taps multiple powerful greenhouse providers to form Cox Farms.

Steve Bradley, President, Cox Farms

“We are excited to build and scale a better future for farmers and consumers by ensuring a safe, secure, and sustainable food supply, regardless of calendar or climate,” said Steve Bradley, President of Cox Farms. “This is a significant milestone for us, as we are disrupting traditional agriculture and bringing the promise of indoor agriculture to fruition at a scale never seen before.”

The newly unveiled Cox Farms operation includes indoor farming companies Mucci Farms and BrightFarms, and it will continue to pursue additional ventures and investments in the indoor agriculture space, a press explained.

Cox Enterprises has tapped two well-known greenhouse providers to form Cox Farms

The new greenhouse represents Cox’s commitment to future-proofing the world of produce and further enhancing the company's more than $2 billion investment in sustainable businesses and technologies.

Bert Mucci, Chief Executive Officer, Mucci Farms
Bert Mucci, Chief Executive Officer and Managing Partner, Mucci Farms

"As multigenerational family businesses rooted in a passion for growing fresh produce, we are thrilled to be part of the Cox Farms family as we embark on a partnership fueled by shared values and a collective vision for the future of farming,” said Bert Mucci, Chief Executive Officer and Managing Partner at Mucci Farms. "Our mutual drive to innovate in the agriculture space at all levels fuels our mission to enhance accessibility and promote the consumption of clean, sustainable fruits and vegetables."

As the release continued, Cox Enterprises is a multigenerational family-owned business with a long history in agriculture, dating back 125 years when Ohio farmer-turned-entrepreneur James M. Cox planted the seeds for Cox Enterprises.

With Mucci Farms and BrightFarms in its growing portfolio, Cox Farms is among the largest greenhouse operators in North America, harvesting 360 million pounds of produce a year.

Steve Platt, Chief Executive Officer, BrightFarms
Steve Platt, Chief Executive Officer, BrightFarms

“BrightFarms is pioneering the future of sustainable agriculture with our advanced indoor farming methods, focusing on producing the freshest, most sustainable leafy greens locally," said Steve Platt, CEO of BrightFarms. "Together, we are poised to accelerate and expand our mission, leveraging shared resources and vision to build operation capacity that will make healthy, locally-grown food more accessible while caring for our planet.”

Read more about this strategic venture here.

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