LOCKPORT, NY - When Crunch Time Apple Growers sets out to promote its signature SnapDragon apple variety, it’s not messing around, and this time the organization is ready to release the beast (so to say). Partnering up with the popular kid’s game, PlayMonster 5-Second Rule Jr., Crunch Time is kicking off a “monster” promotion just in time for back-to-school shopping.
“The apple category is crowded, and competition is fierce to get your brand noticed,” Rena Montedoro, Vice President of Sales and Marketing, commented. “Promotions like this are designed to provide the retailer with exciting displays they can use to extend their bins. The euro display uses bold, colorful graphics and age-appropriate images from the game packaging that appeals to both parents and kids alike. All consumers have to do is read the simple instructions that sit right in the take-one pocket on the display, and once they’re able to get online, the consumer can immediately enter to win.”
Set to build buzz in the produce aisle, the promotion features exciting end-cap display units, augmented by an 8-week online promotion targeted to kids and parents. The new partnership aims to promote healthy snacking along with healthy game activity off the screen.
“Retailers can really ramp up the promotion by adding in sampling programs and in-store display contests. We have made this promotion seamless so that retailers get all the benefit of our consumer marketing,” Montedoro said in a press release. “Our goal is to get more families to try and become SnapDragon fans and drive sales for our retailers.”
The sweepstakes will run from October 21 through December 31, during which time consumers can register online at the promotion website. Retailers are expected to benefit from the promotion as well, as Crunch Time estimates that similar online promotions can see upwards of 1,000 entries per day. Each week a lucky winner is drawn and will receive a free box of SnapDragon apples and a PlayMonster 5-Second Rule Jr. game.
“Moms are looking for nutritious, healthy snacks for their kids. Board games are a healthy alternative to screen time,” said Montedoro. “They are fun and a great way to build cognitive reasoning and memory skills. PlayMonster is a great fit for the ‘monster’ crunch apple brand. Parents can feel good buying a high flavor, nutritious apple for the whole family while entering their kids for a chance to win one of 100 PlayMonster 5-Second Rule Jr. games.”
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