Crystal Valley's Katiana Valdes Reveals New Packaging and Value-Added Items Ahead of Southern Exposure

Tue. March 5th, 2019 - by Maggie Mead

MIAMI, FL - Southeast Produce Council’s (SEPC) Southern Exposure conference is fast approaching and I know everyone is excited to get down to Orlando and hob-nob with the best in the biz. Sadly I will not be in attendance (insert crying face emoji), but I got the chance to talk with Katiana Valdes, Marketing Director for Crystal Valley Foods, who told me all about what the company will be highlighting at the conference. Great, way to give me FOMO!

Katiana Valdes, Director of Marketing, Crystal Valley Foods“The SEPC always had great buyer attendance, and we are looking forward to being able to meet with many of our customers as well as have the opportunity to meet and interact with prospective buyers,” said Katiana.

Crystal Valley Foods will be showcasing not just its stellar fruits and veg, but also new packaging and value-added products sure to make retailers and shoppers swoon.

“We have recently redesigned our packaging, and we are excited to show off the bold new ‘look’ at SEPC this year,” Katiana told me. “We will also be showcasing our extensive line of value-added products including our value-added asparagus, which includes a 1 pound and 2 pound full-length asparagus and 8 oz tips in an extended shelf-life, microwaveable bag.”

Crystal Valley has redesigned its packaging to create a bold new look

Fruit fans will also be satisfied at the Crystal Valley Foods booth, as blueberries will be another featured item. With peak blueberry season creeping up, starting in mid-March, the Florida-grown, poppable treats will be in ready supply for eager consumers. The company’s conventional blueberries are available in 6 oz and pint size packages, and organic blueberries will be available in 6 oz clams.

The company is celebrating its 25th anniversary this year and is showing no signs of slowing down. Crystal Valley Foods is laser-focused on growth and diversification in 2019, and it has exciting things in the pipeline. Its Miami warehouse is set to be expanded and updated, helping the company increase cold-storage capacity, value-added output, and the ability to offer additional services like consolidation, cross-docking, and handling for customers and suppliers. The company’s berry program is also on the rise, with domestic volume increasing with the addition of new growing regions (including Georgia) throughout the season. With so many plans and ambitions in the works, it’s not hard to see why this is a company with a solid history in the industry and great things ahead.

Crystal Valley's conventional blueberries are available in 6 oz and pint size packages, and organic blueberries will be available in 6 oz clams

“We have come a long way since shipping our first box of asparagus in 1994, and we are looking forward to many more years of business,” concluded Katiana.

If you’re interested in checking out what Crystal Valley Foods has to offer, head on over to booth #319 at Southern Exposure, March 7-9.

Crystal Valley