FRESNO, CA - Culinary Competitions International (CCI) is forming new partnerships across the board in order to bring a variety of unique marketing ideas and options to meet client needs.
Approaching the market with its “One Bite at a Time” operation, CCI is looking to increase industry exports for its clients by teaming up with commodity boards and private brands throughout produce and agriculture.
“The challenge that we see our clients constantly faced with, is how to more efficiently and effectively spend the dollars allotted for international marketing,” Peter DeYoung, Chief Executive Officer of CCI, said in a press release.
DeYoung and his team, whose usual focus is developing and evaluating marketing strategies when coordinating foodservice and retail trade presentations, different culinary-related contests, and coordinating international trade delegations visits, will now be focusing their full-time attention to to the international agriculture industry.
“It’s all about creating measurable results for our clients. We have a team of networking professionals in each country which allows us to successfully navigate the challenges unique to each market,” DeYoung said in the release. “Our marketing initiatives that are specific to the culinary industry creatively increase exports and brand awareness. We get the attention of our client’s target buyers and consumers, then deliver results our clients can appreciate.”
CCI has just unveiled its latest creation to clients, TV show Global Bites, which will soon be nationally syndicated.
Focusing on the industry the company says is “responsible for providing our world with the very best produce,” the show is hosted by Fabio Viviani, an internationally-renowned restaurateur and celebrity chef, with a commodity-centric theme.
