CORAL GABLES, FL – After the great success of last year's run, Del Monte Fresh is bringing back its annual “Gold for Gold” Pineapple promotion for a second year. With this fun, pirate-themed contest, Del Monte Fresh is encouraging consumers and retailers alike to engage with and enjoy its line of Del Monte Gold® Extra Sweet Pineapples.
“Del Monte Gold® Extra Sweet Pineapples are incredibly versatile. They are an ideal and refreshing healthy snack, make delicious desserts, and can be used as an ingredient for cooking,” said Dennis Christou, VP of Marketing, North America for Del Monte. “Pineapples can be enjoyed year-round, especially in the fall when cooking and baking is in full swing as we approach the holidays.”
According to a press release, the winner of the Del Monte Gold promotion will be rewarded with a pound of 24 karat gold. If that sounds like a lot to you, it is. I looked it up, and found out that given the current exchange market, that much gold is worth over $19,000! With that kind of a prize up for grabs, I know that I'll certainly be on the hunt for some pineapples on my next shopping trip.
Not wanting to leave retailers out of the game, Del Monte will also be holding a pirate-themed Gold for Gold Retail Display Contest. Enterprising retailers can construct their own displays and send in pictures or videos to [email protected] in order to enter. The winning entry will either receive an ounce of 24k gold or a donation of the equivalent monetary value to a charity of the winner's choice.
The company says that these displays will be judged on creativity and originality. In addition, retailers can also earn points by running a Gold for Gold circular ad and using the Gold for Gold point-of-sale signage. Participants put themselves in the running for a chance to win a trip to Costa Rica!
For more information on how to enter the contest, check out Del Monte Fresh's official rules on its website here.
Del Monte Fresh says it will launch the promotion on October 13th. It will run through November 16th, 2014.
