Del Monte Fresh Produce to Wow Fresh Summit Showgoers with New Product and More
- by Anne Allen
CORAL GABLES, FL - We are less than a week away from PMA Fresh Summit and suffice it to say, the industry is practically humming with excitement. One such company excited to show off its products and programs is Del Monte Fresh Produce. I caught up with Dionysios Christou, Vice President of Marketing, to find out what the company will be showcasing.
“This will be our first PMA since the acquisition of Mann Packing Co., Inc. earlier this year, so we are focused on showcasing how we are a leading supplier of both fresh fruit and vegetables,” Dionysios begins. “Del Monte Fresh Produce’s goal is to offer wholesome and convenient, fresh and valued-added fruit and vegetable products to consumers whenever and wherever they are making food choices. Bringing Mann Packing into the Del Monte Fresh Produce family puts us in the ideal position to meet the needs of today’s consumers.”
These consumers, Dionysios explains to me, are the driving force behind Del Monte’s products.
“Consumers are seeking out convenient ways to add more fruit and vegetables to their diet and Del Monte Fresh Produce is ideally positioned to deliver products that meet this demand,” he shares with me. “We’re constantly looking for ways to bring new and convenient products to market that encourage consumers to eat more wholesome foods. For example, we’ll be showcasing our new Honeyglow™ Pineapple at the event this year. This new product has high shell color that entices consumers to think again about a familiar favorite.”
For those attending this year’s Fresh Summit, Dionysios wants you to know that the company is committed to bringing market innovations that help consumers make healthier food choices—which is only one of the reasons you should stop by booth #2901 to say hello.
“With over 125 years in the produce business, some delegates might think they know Del Monte, but there are always lots of exciting new products and developments in an innovative business like ours,” Dionysios tells me. “From bringing Mann Packing into the family and our Go Bananas consumer promotion, to our ongoing commitment to sustainability and our recently announced partnership with Rene Produce LLC. Delegates should stop by our booth to find out more.”
If all of those reasons didn’t entice you, Dionysios shares with me that Del Monte will be launching a fun consumer holiday promotion in November—details which will be revealed at its booth. Be sure to stop by and see for yourself!