CORAL GABLES, FL - Staying at the front of consumer interest requires a certain combination of innovation and quality that will keep the modern shopper engaged and piqued. With this mindset, Del Monte Fresh has launched a new product line to keep consumers focused on fresh produce: Del Monte® Smoothie Kits.
As Vice President of Marketing Dionysios Christou recently told me, the range of on-the-go kits meet the needs of consumers who crave healthy and portable products.
“Del Monte® Smoothie Kits are a 100 percent fresh, healthy, and convenient,” he shares. “They provide an easy and fun way to increase fruit and vegetable consumption, and even come in a reusable smoothie cup that can easily be taken on the go.”
The kits have been available to market since January of this year, and have already found success at select locations across Northeast retailers. The company has been further pushing the launch by conducting in-store demonstrations, releasing special coupons, online promotions, and ads in order to boost sales and awareness. Strategic POS materials were also cultivated specifically for the refrigerated produce section.
“As the demand for fresh, healthy, on-to-go items increases, Del Monte Fresh Produce continues to develop innovative, convenient packaging to fit the lives of busy, active consumers,” continues Dionysios. “The portable, pre-measured smoothie cups are the ideal product for consumers to simply add their favorite beverage, blend, and pour back into the sealable cup to take on the road.”
Full of fruits and vegetables that consumers crave, the smoothie kits are available in four mixtures: Antioxidant, Super Fruit, Energizer, and “C” Your Vitamins. Each kit is 100 percent preservative free, and perfect for today’s kids or active millennials.
Looking to tap in on the smoothie goodness yourself? Contact Del Monte Fresh today to spruce up your produce department with the new kits.
