Diana McClean Discusses Ocean Mist Organic Beets
- by Jordan Okumura
CASTROVILLE, CA - As organics continue to pick up in popularity and become a key category in the consumer basket, Ocean Mist Farms is turning up the “beet” this summer with an on-trend item growing across palates, menus, and retail spreads. With a recent highlight at the second annual Organic Produce Summit, the Ocean Mist Organic beet program wrapped up a show full of rave reviews as it enters its second year.
“Colorful nutrition–which promotes a rainbow of natural colors on the plate–continues to be a goal for people focusing on better health,” Director of Marketing Diana McClean, shares with me. “Root vegetables, gold beets included, are highlighted on food trend lists as home cooks and chefs look for new ways to incorporate vegetables and meat alternatives into the center of the plate.”
Ocean Mist launched the Ocean Mist Organic label in June 2015 with red beets in the original product line up. With a fast and passionate following, Gold beets were then added in fall of last year based on customer demand.
“Our organic product line continues to expand based on steady growth in this cooking vegetable category,” Diana says. “The 2017 OPS brought key eyes to our booth and to our program, helping us grow our message and brand.”
Currently, Ocean Mist offers a bunch pack with a twist tie label, in a 12ct. or 24ct. case. The company also offers a 25 lb bulk pack of topped red or gold beets, an excellent pack for either retail or food service.
Ocean Mist Farms has been growing organic artichokes for over 10 years. With the launch of its organic product line in 2015, it has steadily grown its organic offerings to include a variety of vegetables, including broccoli, cauliflower, celery, asparagus, romaine hearts, green onions, and many more. Today, the company offers over 25 organically grown produce items under the Ocean Mist Organic label.
So, whether you are moving to the “beat” or “beet” this summer, check out the latest and greatest here, at AndNowUKnow.