Divine Flavor Gears Up for Viva Fresh Expo; Alán Aguirre Camou Details

NOGALES, AZ - A vertically integrated operation, a full lineup of premium greenhouse staples, and an unwavering commitment to social responsibility are the pillars of Divine Flavor’s upcoming Viva Fresh showcase. The producer is taking to this year’s event with a robust greenhouse veg portfolio, including colored bell peppers, mini peppers, Roma and Beefsteak tomatoes, Magnifico grape tomatoes, and long English and Persian cucumbers.

“Now is the perfect time to showcase these items because they represent the consistent, high-quality supply our retail partners rely on year-round,” shares Alán Aguirre Camou, Chief Marketing Officer. “Furthermore, with our expanded warehouse operations in McAllen launching this April, we are positioned better than ever to offer streamlined logistics and fresher arrivals for these specific commodities into the Texas and Midwest markets."

Divine Flavor’s vertical integration and commitment to social responsibility are key hallmarks of the company’s continued success. Being a grower-owned company allows Divine Flavor to maintain strict quality control from seed to shelf and stay on the leading edge by investing heavily in varietal innovation—such as its beloved Magnifico line. The supplier also continues to evolve its infrastructure, with the recent expansion of its McAllen facility serving as a prime example of how the company proactively adapts its logistics to meet the speed and scale required by today’s retail landscape.

As the company continues to accelerate this already strong momentum, Viva Fresh provides a unique platform for growth and connection.

"Viva Fresh bridges the gap between a massive industry expo and an intimate networking event,” Alán continues. “It provides a unique geographic advantage by sitting at the crossroads of the Mexican supply chain and U.S. retail. For Divine Flavor, it’s an unparalleled opportunity to have high-level strategic conversations with our partners in a setting that celebrates the culture and 'Texas vibes' that make this region a cornerstone of the produce world."

For the remainder of 2026, Divine Flavor is focusing on a seamless seasonal transition while maintaining the consistent quality and availability that have long defined its reputation.

The supplier is currently wrapping up its West Mexico season in Sonora and Sinaloa, which will carry it through May and June before shifting its focus to Baja and Central Mexico for summer through winter programs.

“A major highlight for us this April is the start of our Jalisco grape program. Now entering its seventh year, this program is a premier opportunity to bring fresh, high-quality fruit into the U.S. market early,” Alán explains. “We are especially excited to offer premium varieties like AUTUMNCRISP® and Cotton Candy™, which will stretch through May. This creates a perfect bridge into the traditional Sonora table grape season, marking the arrival of the first organic grapes of the year for North American retailers. Regardless of market conditions, our growth strategy remains rooted in delivering these specialty varieties with the reliability our partners expect."

To meet the Divine Flavor team, see its newest packaging, and explore how the company’s new Texas infrastructure can specifically benefit your supply chain, be sure to stop by booth #1100 during this year’s event!