DMA Solutions Launches New "Honor Your Fresh Hero" Campaign


Wed. May 21st, 2014 - by Sarah Hoxie

<p> Who’s inspires your passion for fresh produce? Here’s the <B>perfect opportunity</b> to give your fresh hero a special “thank you,” courtesy of DMA Solutions’ new <B>“Honor Your Fresh Hero” campaign!</b> Participants will also be able to donate to United Fresh’s <I>Let’s Move Salad Bars to Schools</i> in honor of their fresh heroes – before, during, and after United Fresh 2014, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “Fresh heroes seems like a fitting way for our team, and hopefully others, to express gratitude to those that have inspired a passion and appreciation for fresh produce,” said Dan’l Mackey Almy, DMA Solutions President and CEO. “I can’t think of a better time or a better way to commemorate our fresh heroes than during United Fresh and with a donation to the salad bar campaign, a cause that our industry enthusiastically supports.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> <B>Here’s how DMA says you can participate…</b><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• Tell us about your fresh hero, and provide a photo (optional) of him or her at http://info.dma-solutions.com/fresh-heroes now through July 4, 2014,</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://info.dma-solutions.com/fresh-heroes" target="_new"> Click here to honor your fresh hero!</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>• Honor your hero by making a donation in their name to the Let’s Move Salad Bars to Schools campaign when prompted and/or,</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>• Visit DMA Solutions’ booth (#1458) during United Fresh in Chicago to make a donation and take a photo with your fresh hero that will be printed and shared on social platforms.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">DMA will compile these fresh hero stories and photographs into a <B>tribute video commemorating the campaign</b>. The video will be shared with all fresh produce industry members and heroes along with an announcement of the total funds raised by the campaign to support <I>Let’s Move Salad Bars to Schools.</i> DMA hopes to raise $10,000 in donations to the salad bar campaign.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Let’s all take a moment to show our appreciation for our fresh heroes!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://info.dma-solutions.com/fresh-heroes" target="_new"> Honor Your Fresh Hero</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">