DALLAS, TX – Rising to meet the marketing needs of the fresh produce industry in a demanding climate, DMA Solutions, Inc. has announced some strategic changes to its lineup. The company has formulated a new Communications Team, in addition to promoting Beth Atkinson to Communications Director.
“I’m so grateful for the opportunity to lead our communications efforts with the expectation that our work becomes more strategic, proactive, and results-driven,” said Beth on her new appointment. “This team has been, and continues to be dedicated to providing the highest quality marketing solutions for the industry, and this transition is going to help us fulfill that commitment even further.”
According to a press release, the company made the announcement in view of the symbiotic role that social media and public relations continue to play in marketing communications.
This focus first began with the expansion of DMA Solution’s offerings in 2015 when the company brought full-service public relations in house. Concurrently, DMA Solutions’ social media specialists have been required to take on more mature roles as content creators and effective communicators in order to meet the rising demand for a relational experience on all platforms.
Both of these needs led to the creation of the new team dedicated to the discipline of communications.
“We’ve spent the last few years really honing our skills in both social media and public relations, knowing that at some point we wanted them to function together under one communications umbrella,” said Dan’l Mackey Almy, President and CEO. “These roles must work in unison, not silos, in order to most effectively communicate everything from brand voice and messaging to customer service and crisis management.”
DMA Solutions offers free downloadable resources to further uplift the industry, like its most recent e-book that breaks down simple social media and PR tactics in order to engage consumers most effectively across each social media platform. The company is and will continue to be committed to providing other marketers with the tools needed to be most successful in their roles.
Visit the company’s website and subscribe to The Core Blog for fresh produce marketing tips.
Congratulations to Beth and DMA Solutions on these new and exciting appointments! AndNowUKnow can't wait to see where you head next.
