WESTLAKE VILLAGE, CA - Dole is celebrating female superheroes who wage their battles close to home in a move that would make Carol Danvers—Captain Marvel—proud. Its ‘Powering the Hero Within’ is a 10-week empowered-living alliance between Dole and Marvel’s Captain Marvel. Taking its cue from Danvers, Dole is showcasing influential women in food, health, and wellness, as well as female-focused non-profit groups that are working toward a healthier, more heroic world.
According to a press release, Dole is inspired by these health-related female superheroes: Abigail Adams, the first American First Lady to farm; Christine Moseley, Founder and CEO of Full Harvest; Peggy Shriver, Chief Development Officer of Rise Against Hunger; Johanna Sylvester and Jessi Greenlee, Executive Director and Director of Operations of Movement Foundation; and Elizabeth Kunz, CEO of Girls on the Run International.
“We’re applauding the women everywhere who use their powers, whether supernatural or every day, to fight for a healthier and more equitable planet,” stated Lisa Overman, Dole’s Director of Marketing. “At the top of this list are all the female farmers, chefs, doctors, nurses, dietitians, scientists, engineers, philanthropists, and others who have sacrificed over the years to give us a more fulfilling, nutritious life.”
The program launches February 25 and will feature blogger and influencer partnerships alongside special recipes and original content created by Dole’s registered dietitians (RDs) to address universal female health and wellness needs. According to a press release, Captain Marvel character images will appear on tens of millions of DOLE® bananas and pineapples in U.S. and Canadian supermarkets. Dole will also have Captain Marvel-inspired DOLE banana stickers and DOLE Pineapple hang tags featuring Captain Marvel, Nick Fury, Mar-Vell, Talos, and Goose the Cat.
“In honor of both Captain Marvel and March’s designation as Women’s History Month, Dole salutes these past and present champions of nutrition, health, and wellness whose accomplishments allow us to do the work we do today,” said Melanie Marcus, MA, RD, Dole’s Nutrition and Health Communications Manager.
Superheroes in training will be directed to nine Dole fruit and vegetable recipes selected by Marcus for specific nutrient and health benefits important to women. These include Dole’s Coconut Acai Bowl, packed with 10 grams of protein and 12 grams of fiber to break the overnight fast; the antioxidant-rich Berried Treasure Yogurt Cups, which can be prepared in advance to keep blood sugar levels steady throughout the day; Lemon Ginger Spring Vegetable Stir Fry as part of a fiber-rich, heart-healthy diet; and the Power Punch Smoothie, created by Dole specifically for Marvel as a satisfying, nutritious way to support bone health.
To help superheroes at all ages and stages in life boost their iron levels, Marcus recommends Dole’s Wake Up Oats, an iron-rich cereal topped with vitamin C-rich berries, and Sweet Apple Shaved Brussels Sprouts and Lentils, which capitalizes on the iron-absorption powers of lentils and green vegetables. Citing a study published in the American Psychological Association that found that women who ate five to seven servings of fruits and vegetables a day had a 23% lower risk of stress, she also pointed to Dole’s popular Fruit Salad Smoothie, delivering close to two full servings of seven fruits and vegetables, and the veggie-packed Veggie Lasagna and Spicy Sweet Potato and Banana Chili in Tortilla Bowls.
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