Dole® Launches Slawesome!™ Kits
- by Robert Schaulis
WESTLAKE VILLAGE, CA – Dole® Food Company has introduced a line of seasoned coleslaw kits. The new line includes the following:
- Dole Sweet Apple Slawesome!™ Kit
- Dole Mango Sriracha Slawesome! Kit
- Dole Fiesta Lime Slawesome! Kit
- Dole Smoky BBQ Slawesome! Kit
The products, which the company said in a press release are a mix of shredded mixed cabbage and carrots with original Dole dressing and an instant seasoning pack, leverage the growing consumer appeal of coleslaw and establish coleslaws with an additional punch of flavor as a new product category for the company.
"Dole is continuously striving to deliver product innovation for customers and their shoppers and we think these Slawsomes kits establish a new category within the industry for seasoned coleslaw kits,” Bil Goldfield, Director of Corporate Communications, recently shared with me. “The unique flavors of these kits not only complement a variety of foods—both vegetarian and meat protein—but the range of flavors makes them more of a year-round product line than current coleslaws."
These products join Dole’s other coleslaw kits:
- Dole Creamy Coleslaw Kit
- Dole Colorful Coleslaw
- Dole Angel Hair Coleslaw
- Dole Shredded Carrots
- Dole Shredded Red Cabbage
- Dole Shredded Lettuce
The new, flavorful kits pair well with pork, poultry, and fish; but may also be used as a topping on soups and stews or in a sandwich. The product packaging includes flavor-specific pairings, topping ideas, and a link to Dole’s recipe library.
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