GOODLETTSVILLE, TN - Dollar General is pleased to announce three leadership updates in the business intelligence and store operations departments.
Matthew Simonsen has transitioned to an expanded role as senior vice president, business intelligence and development from his prior role as senior vice president, real estate and store development. Simonsen will now lead Dollar General’s decision science and analytics team as well as the process improvement team. He will also continue to oversee the Company’s real estate strategy, execution and management for Dollar General and Mi Súper Dollar General stores, a press release stated.
Serving Others since 2013, Simonsen has extensive leadership experience across DG business functions through previously serving as vice president, analytics and business intelligence; vice president, merchandising and supply chain services and senior director, store operations. Prior to Dollar General, he held roles of increasing responsibility at 7-Eleven and Blockbuster. Additionally, Simonsen was recently recognized by Mass Market Retailer as one of its 2025 “People Who Made a Difference.”
April Crofford was promoted to vice president, store facilities management where she will continue to evolve and lead Dollar General’s field maintenance technician program. In partnership with DG’s real estate team, Crofford will also support the execution of DG’s Renovate and Elevate remodel projects. Initially joining the Company in 2016 as a district manager, store operations, Crofford has held progressive leadership roles in DG’s field facilities maintenance department including her most recent role as senior director, store facilities management. Prior to Dollar General, she accumulated more than eight years in retail experience, primarily in merchandising roles. In April 2025, Crofford was named to Chain Store Age’s Top Women in Retail list in the Store Development and Facilities category.
Tito Rydinsky was promoted as division vice president, store operations and will lead operations for more than 2,200 stores across the mid-west and south-central regions. He joined the Company in 2018 as district manager, operations and most recently served as senior director, store operations. Rydinsky has more than 20 years of leadership experience in corporate and field retail store operations from various national retail organizations.
