Domex Superfresh Growers to Debut this Season's Autumn Glory® Apple Crop
- by Christofer Oberst
YAKIMA, WA – Domex Superfresh Growers® is heading into its Autumn Glory® season with a host of expanded marketing programs and increased volumes.
With demand, praise, and consumer awareness on the rise for Autumn Glory, Superfresh Growers says that volumes have doubled every year for this unique, exclusively grown apple. The company projects harvesting approximately 50,000 cartons of Autumn Glory apples in 2015 and up to 800,000 cartons in 2020.
Along with the uptick in in volumes, consumer response to the flavor of Autumn Glory has been “tremendous” ever since its launch in 2011, says Vice President of Marketing Howard Nager.
“With its sweet, firm flesh and subtle cinnamon notes, the Autumn Glory has an intense apple flavor that embodies the essence of a crisp fall harvest, thus the name,” he said in a press release.
Autumn Glory will be ready to ship in early November with availability through March of 2016. Organic Autumn Glory apples will be available beginning in January.
Superfresh Growers will support the 2015/2016 season with a variety of marketing tools that partner retailers can utilize in-store and online to introduce the new apple variety to consumers.
These tools include in-store sampling and education programs, with high-graphic packaging and point-of-sale artwork; in-store radio spots; and various ready-to-post recipes, usage ideas, graphics, and high-quality photography for social media and digital promotions.
It’s going to be a busy season ahead! Stay tuned to AndNowUKnow for the latest on Superfresh Growers’ Autumn Glory.