Domex Superfresh Growers® Gears Up for CPMA, Dan Harrington Discusses Autumn Glory
- by Robert Schaulis
YAKIMA, WA - CPMA is fast approaching and with it, the opportunity for produce growers throughout North America to connect with our Canadian counterparts, learn, network, and showcase what is wonderful about the fresh produce industry. And not to be outdone, Domex Superfresh Growers is taking to the always intimate trade show, held this year in Montreal, Quebec, April 2-4.
“CPMA is a smaller, personable show where the event is scheduled around seeing everyone multiple times,” Dan Harrington, Account Manager for Superfresh Growers. “You really do get to see who you want to see. CPMA is about doing things together in an informal setting. It’s an invaluable experience. We find that Canadian consumers are highly in tune with fresh, as buying fruits and vegetables is more of a daily activity. We have found that our retail partners understand the importance of fresh, since they too are shopping for fruit and produce daily.”
Noting that fresh food is an integral part of Canadian consumers’ daily diets, Dan tells me that Superfresh Growers is fully prepared to support its partners in the Great White North—including organic offerings and a star variety in Autumn Glory that is lighting up the media.
“We have plenty of apples and pears to support summer programs in Canada, with no need to bring in southern hemisphere fruit,” said Dan. “Our core apple varieties are year-long programs now, and our Honeycrisp apples will be available through most of the summer.”
Dan continued: “Autumn Glory apples are making waves around the world, as this year’s volume has been ample to support global sales. We are seeing more and more demand for our signature apple that has notes of caramel and cinnamon. In this 2018-2019 season, Autumn Glory has been featured in Men’s Health, Bicycling Online, The FeedFeed, MSN Lifestyle, and Medium.”
Additionally, Dan noted that organic apples and pears continue to be critical drivers of category growth in North America.
And Superfresh Growers will have supplies, this year, that nearly bridge the gap to new crop harvest—helping the company’s retail partnership meet the growing demand for organic offerings.
Visit booth #310 at the CPMA Convention and Trade Show in n Montreal, Quebec, April 2-4, to learn more from Superfresh Growers.