Domex Superfresh Growers Top Five Reasons to Merchandise Apricots


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Mon. June 2nd, 2014 - by Jordan Okumura-Wright

<p>Domex Superfresh Growers is gearing up for its Washington State apricot crop this season. Excellent weather this growing season has created an ideal environment for <b>above average sizing and flavor</b>, according to a press release. The industry is estimating about <b>5200 tons which is about a 9% increase</b> over what was shipped last season. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Domex notes that the top five reasons to merchandise apricots are:</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="http://anuk-images.s3.amazonaws.com/Misc/domex_5_reasons_apricots_2014_numbers_01.jpg" alt="images 060314" /><b>Remain Competitive –</b> your competitors are promoting and you should as well</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="http://anuk-images.s3.amazonaws.com/Misc/domex_5_reasons_apricots_2014_numbers_02.jpg" alt="images 060314" /><b>Market Basket Profitability –</b> basket dollars increased 23% when purchasing stone fruit</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="http://anuk-images.s3.amazonaws.com/Misc/domex_5_reasons_apricots_2014_numbers_03.jpg" alt="images 060314" /><b>Display Size and Product Location –</b> increased displays impacts volume and dollar sales</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="http://anuk-images.s3.amazonaws.com/Misc/domex_5_reasons_apricots_2014_numbers_04.jpg" alt="images 060314" /><b>Consumption Trend –</b> Apricot per capita consumption continues to grow</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img class="small-cropped-image" src="http://anuk-images.s3.amazonaws.com/Misc/domex_5_reasons_apricots_2014_numbers_05.jpg" alt="images 060314" /><b>Featured Ad Growth – </b>13% increase in Apricot ads during 2013 season over prior year</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“Domex will begin shipping by the third week of June through the end of July. Volume for the season could be approximately 15% of the industry’s estimated 700,000 boxes. Perfections, Rivals and Robada will account for the majority of the varieties shipped and will also include a smaller organic program with a limited shipping window the end of June into the first two weeks of July,” stated Howard Nager, VP of Marketing.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The majority of the fruit will be shipped to accounts in the U.S. while exports are directed primarily to Canada as well as Mexico. A variety of sizes will ship in a 15-pound panta pack, 24-pound volume filled cases and 1.6-pound Ziploc poly bags.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/domex_5_reasons_apricots_2014_body_01.jpg" alt="images 060314" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“Apricots bring the taste of summer to consumers with their vibrant color and tangy-sweet taste. We see a large percentage of retailers across both the U.S. and Canada featuring Apricots in ads and promotions,” added Nager. “They are ideal for baking, making preserves or eaten as a delicious, nutritious snack. They are fat-free, sodium free and are high in Vitamin A and C and as well as being a good source of potassium. We are looking forward to sharing the great taste of Washington Apricots this season!” </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Domex Superfresh Growers®, one of the Kershaw Companies, is a leading grower and shipper of both conventional and organically grown apples, pears, cherries and apricots from the Pacific Northwest. The Kershaw Companies have grown into a vertically integrated organization to include farming, warehousing, sales, marketing and logistic services.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.superfreshgrowers.com/our-fruit/summerfruit/apricots" target="_new" class="btn"> Domex Superfresh Apricots </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">