Domex Superfresh Growers Unveils "All About Apples" Sweepstakes

Thu. September 1st, 2016
- by Jordan Okumura     

YAKIMA, WA - Starting this week, apple fans around the nation will have a shot at winning $1,000 as Domex Superfresh Growers® is launching a new “All About Apples” photo sweepstakes. Aimed at driving fresh apple consumption, the contest will launch on their Instagram, Facebook, Twitter and consumer blog.

Mike Preacher, Director of Marketing & Customer Relations, Domex“We are seeing great benefit with our online consumer-focused contests,” said Mike Preacher, Director of Marketing & Customer Relations for Domex, according to a press release. “Social media promotions like the ‘All About Apples Sweepstakes’ creates an online dialogue with our consumers that help us stay updated on the pulse of our online community. This contest generates excitement in the apple category, helping increase sales for our retail partners.”

Superfresh Growers has updated their digital social content kit with new health-focused graphics, pre-written tweets, orchard photography, and mouth-watering apple recipes. The content kit has been designed to easily plug in to a retailer’s social content calendar and workflow, saving their Social Community Manager’s time and resources.

“Our retail partners have found great success with our content kits,” said Preacher. “We are also able to customize the kits to the needs and goals our retail partners, optimizing their social media presence.”

To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off how Superfresh apples are a part of their back-to-school and fall activities. The image caption should include the Superfresh hashtag #EatApples and the company should be tagged as @Superfreshgrowers. The photo sharing sweepstakes will start September 1, 2016 and end October 31, 2016.

Through a random drawing held in early November, three winners will be announced. One Grand Prize winner will receive a gift card for $1,000, one First Prize winner will receive a gift card for $500, and one Second Prize winner shall receive a gift card for $250.

Retailers who would like to find out more about the “All About Apples” sweepstakes and apple social media content kits should contact Mike Preacher, Director of Marketing & Customer Relations at [email protected].

Stay tuned with AndNowUKnow for all the latest in fresh produce industry marketing innovations!

Domex Superfresh Growers