WATSONVILLE, CA - How is Driscoll’s helping retailers sell more berries this Fall? Dessert.
From October through December 2015, Driscoll’s is inspiring consumers to enjoy the flavor and health benefits of raspberries through its dedicated #raspberrydessert campaign. The Taste a New Tradition campaign will focus on all the delightful variations possible with the traditional favorite - raspberry pie.
“We understand that families relish in the sharing of food, and pies are often the star of the holiday meal,” said Driscoll’s Marketing Manager Jenet DeCosta. “We are encouraging home cooks and bakers to see food as an expression of love and utilize Driscoll’s as a creative resource to help them put their own personal spin on a classic dessert by incorporating delicious and beautiful Driscoll’s raspberries.”
For this new program, consumers will have access to tips, recipes, videos and live Q&As to assist them in making their own unique take on raspberry pie. The campaign also features a sweepstakes where three monthly winners will be chosen to receive a Le Creuset Heritage Pie Gift Set and berries for a year, according to a press release.
In addition, Kate Lebo, an esteemed cookbook author and pie-lover, has partnered with Driscoll’s to help update “tried-and-true” pie recipes.
“In working with Driscoll’s, I hope to help families create new traditions in the form of delicious raspberry pies that get passed down for generations,” said Lebo. "Baking with raspberries at the holidays inspires new takes on traditional pie making that will delight both young and old, encouraging the whole family to get in on the fun.”
Lebo will utilize Driscoll’s berries to inspire consumers to add new twists to holiday favorites. Tools will be available not only on driscolls.com, but through live streaming events via Periscope and Twitter chats.
