OVIEDO, FL - Bring on the snacking! For the month of March, Duda Farm Fresh Foods is celebrating National Celery Month with its sixth annual consumer sweepstakes focused on healthier, fresh-forward snacking. The supplier will use the promotion to highlight its Dandy® brand at retail and will share ways celery can be enjoyed in a variety of meal and snacking applications.
“Our goal was to use this monthlong holiday as an opportunity to showcase the versatility of celery and to engage shoppers with a fun giveaway. The promotion design reflects that festive spirit,” said Nichole Towell, Senior Director of Marketing and Packaging Procurement at Duda Farm Fresh Foods. “Spring is the perfect time to promote fresh recipes as people are transitioning out of colder weather comfort food to lighter, fresh-forward dishes. Through this promotion, we’ll share unique ideas on how to do just that while also adding fresh vegetables, particularly Dandy celery, to consumers’ shopping list.”
Now through March 29, your shoppers are encouraged to enter the National Celery Month Sweepstakes for a chance to win kitchen-inspired, three-tiered prize packs, a release detailed. They can also take home gift cards to a well-known grocery ordering and delivering service, as well as free Dandy samples.
Duda Farm Fresh Foods will employ a comprehensive marketing strategy to promote the sweepstakes, which will include regional TV segments, public relations efforts, influencer support, celery use and application inspiration, online advertising, and email and social media campaigns to increase sweepstakes entries and drive demand for the product in stores.
“Not only are we offering consumers a chance to win some great prizes, but we are using our platforms and brand to increase consumption of celery during the celebratory month of March!” added Towell. “We are coming off of peak season with the holidays and football when celery usage is high, so with this promotion, we are looking to keep celery top of mind among shoppers for a longer period of time.”
Celery is a hydrating vegetable that can help with digestion, a source of Vitamin K that can support cardiovascular wellness, and it is a versatile ingredient that can enhance snacks and meals.
Dandy celery is available in whole stalk, one and two-count hearts, and a variety of fresh-cut options to meet each shopper’s needs, including the new petite 2-inch celery dippers™.
Help your shoppers get their snack on this March by stalking Duda celery products in your produce department.
