Earthbound Farm Introduces New Organic Riced Veggie and Chopped Salad Kits to Their Well-Loved Line
- by Melissa De Leon Chavez
SAN JUAN BAUTISTA, CA - Earthbound Farm is slated to release a new line of organic riced veggies and chopped salad kits. While commercial launch is set for January of 2018, there will be a preview and sampling of the new line at PMA Fresh Summit.
“We hear all the time from our consumers asking about new ways to add organic veggies into their meals and how important it is for the product and packaging to be convenient. We believe Organic Riced Veggies hit the spot perfectly!” said Ben Schnelle, Earthbound Farm Marketing Manager, according to a press release.
Because healthier options are dominating meal-prepping plans, the cauliflower medleys of riced veggies are aligned with consumer trends, which are deviating from pasta and rice dishes.
Adding to the already popular chopped salad kits, Sweet Kale and Caesar are the newest additions to the line, which all offer flavorful and organic ingredients. These two additions will be available for sampling at the Summit, as well.
All of the new items are focused on healthy eating, a consumer trend seen throughout the market.
Visit booth #2107 in New Orleans at the PMA Fresh Summit this weekend to say hello and get more information on how to get your hands on the new releases.