EarthFresh Awarded Best in Organics at Canadian Produce Marketing Association's Fresh Week
- by Melissa De Leon Chavez
ATLANTA, GA - As this year’s CPMA Fresh Week Virtual Trade Show and Conference draws to a close, EarthFresh received a Best in Organic Product Award in the New Product Showcase at the event.
“We have expanded our Organic product line up to include our Organic Red, Russet, and Golden potatoes in new eye-catching 10 lb compostable paper bags,” said Stephanie Cutaia, Marketing Director. “We know that the demand for organic produce continues to grow and are excited to offer our organic potato varieties in paper packaging.”
EarthFresh currently offers varieties that are grown in organic conditions, and offer the quality look and delicious taste of traditional potato varieties. According to a press release, the company’s organic potatoes are available in all pack sizes including its mini potatoes in 1 lb and 1.5 lb bags as well as it’s A and B size potatoes available in 3 lb, 5 lb, and 10 lb paper bags.
The grower has transitioned its organic packaging to include paper bags as consumer demand for earth-friendly paper packaging has continued to increase. Including this new format also widens EarthFresh’s consumer base, drawing in new generations of shoppers.
“Paper packaging is becoming the consumer’s choice. Nielsen research shows that 73 percent of global consumers say they would or probably change their consumption habits to reduce their impact on the environmental,” continued Cutaia. “We know that shoppers—especially millennials, will try new products based on sustainable packaging. Offering organic potatoes in compostable paper packaging is win for the organic consumer.”
Congratulations to EarthFresh on its recent achievement!