ATLANTA, GA - I will never turn down an opportunity to talk about potatoes—and buyers won’t either. The versatile and delicious category stays at the forefront of the retail mind as they daydream about all of the unique ways consumers can utilize it to create mouthwatering meals at home. This is exactly why I sparked a conversation with EarthFresh Foods’ Marketing Director Stephanie Cutaia, who gives me an inside look at the grower’s organic new crop program launching this spring.
“The demand for organic potatoes is up, and we see the importance of providing fresh, quality organic potatoes to our customers,” Stephanie tells me. “As leaders in the organic potato market, we are expanding our offerings and growing our year-round program.”
The new organic program was officially made available on April 23, and comes packed in the supplier’s eye-catching, light-blocking bags to protect these precious varieties from greening, providing consumers with an unmatched eating experience 52 weeks a year.
“We offer varieties that grow very well in organic conditions—looking and tasting even better than traditional varieties,” Stephanie adds. “Our farms are fully irrigated and were strategically chosen because of their sandy soil and our growers’ experience. We’ve carefully selected the best-tasting red and yellow varieties that will grow exceptionally well in these regions. The objective of our program is to provide retailers with an uninterrupted supply of excellent quality organic potatoes.”
This compelling new launch stemmed from EarthFresh Foods’ realization that there was a need in the market for consistent new crop; as the grower witnessed an increase in consumer demand, EarthFresh was at the helm of answering this call by implementing program expansions.
“In the spring and summer months, there is typically not an abundant supply of new crop organic potatoes, and we are closing the gap on this. Our goal is to have our fresh, premium quality organic potatoes available on retail shelves for consumers to enjoy all year long,” Stephanie explains.
EarthFresh Foods aligns with its retail partners to customize programs that support their business model. These delicious organic potatoes are available in all pack sizes, including mini potatoes in 1 lb and 1.5 lb bags, and A and B size potatoes available in 3 lb, 5 lb, and 10 lb bags.
AndNowUKnow will continue to bring you the latest news in the fresh produce industry, so stay tuned for more new programs and innovations.
