DAVIS, CA - Retailers and brands are eagerly searching for ways to profitably grow revenue and drive store trips, and a new solution is here to make that possible. In the latest product launch from Engage3 powered by Dexi, the company revealed its new Omnichannel Intelligence module, which will be part of the award-winning Engage3 Price Image Management suite.
“For many years, brands have had to rely on inadequate legacy digital shelf solutions that were plagued with data gaps, data quality issues, and failure to scale,” said Edris Bemanian, Engage3 Chief Executive Officer. “The Engage3 Omnichannel Intelligence module provides brands with comprehensive brand execution tracking across both online and in-store, combining state-of-the-art automated data capture technology, deep industry experience, and global support, to help ensure proper execution. Our Omnichannel Intelligence module is proven to help brands increase sales, lower data costs, strengthen brand loyalty, and win market share.”
The Omnichannel Intelligence module combines complete and accurate omnichannel data, robust Machine Learning-powered item linking, comprehensive competitive intelligence reporting, and Price Image elasticity models to monitor and improve omnichannel performance. Monitoring the in-store and digital shelf, tracking share of search, reviewing location-based analytics, quantifying image and e-commerce compliance, and measuring consumer sentiment are all accessible through the solution.
It is powered by five complementary data sources and leverages advanced automated digital data capture technology that removes data gaps and gives complete up-to-the-minute visibility. Engage3’s ML-powered product linking cleanses and harmonizes all the collected data to provide contextualized visibility across all competitors’ offerings. A comprehensive reporting platform helps brands visualize where they are winning and losing on a moment-by-moment basis.
Brands leveraging the Engage3 Omnichannel Intelligence platform typically see a 2–3 percent increase in sales and a 40 percent reduction in data acquisition costs, a press release explained. A well-known electronics brand has already increased its competitive visibility by 10 times while improving data and decision quality.
“Engage3 gives us everything we need to execute our omnichannel strategy,” said the brand’s E-Commerce Lead. “It’s the single source of truth that tells us how we’re doing, what our competitors are doing, and what we need to do to keep winning.”
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