TORONTO, CANADA - The produce paradigm is shifting, and companies need insights in order to act quickly and effectively. For example, consumers aren’t buying for three square meals a day. They’re buying with snacking in mind, with young consumers leading the way. To capture a fair share of this fast-growing trend, brands need winning insights. That’s where Execulytics’ Quick Service Research (QSR) comes in.
Mucci Farms has a number of products that stand out in the healthy snacking space. Through the use of QSR, the brand fine-tuned its approach to the category in both the United States and Canada.
"Mucci Farms already has strong products and strong marketing, and their commitment to understanding the consumer is what sets them apart,” remarked Mike Mauti, Managing Partner of Execulytics. “Capitalizing on the shift toward healthier lifestyles takes more than instinct; it takes insight. Using QSR, Mucci turned a promising trend into a clear roadmap. Creating that kind of certainty is where QSR shines."
As Mike explained, QSR offers insights that are the make-or-break difference between winning the category and watching from the sidelines.
For example, two surveys of 1,000 consumers each, one in the U.S. and one in Canada, confirmed some expectations and surfaced learnings no one saw coming.
"Snacking is a new frontier for greenhouse vegetables,” commented Jessica Soare, Assistant Vice President of Marketing at Cox Farms, parent company to Mucci Farms. “Fruit has owned the healthy snacking space for years; now we know there's room on the plate for something different."
"We’ve long said that we cannot treat our entire consumer base as a monolith,” added Guy Cameron, Senior Director of Business and Product Development, Mucci Farms. “Canadians eat differently than Americans, and the Execulytics QSR service provided insights into those differences.”
With customizable, decision-ready insights at a price point that fits real-world budgets, QSR is a resource you’ll want in your arsenal.
Companies in this Story
Mucci Farms
Mucci Farms grows a variety of standard and specialty tomatoes, peppers, cucumbers, and eggplant. Fresh and delicious,…
EXECULYTICS CONSULTING
Execulytics is a consulting firm catering to the produce supply and independent grocery retail industries.
