YAKIMA, WA - Ten years is a major milestone, both as a business and as a personal achievement. FirstFruits Farms has plenty to celebrate this year as it kicks off the 10th year of growing and selling the apple allegedly known as “Gala’s sweeter, crunchier cousin,” Sweetie.
“Our consumers eagerly await the Sweetie season every year,” said Chuck Zeutenhorst, President of FirstFruits Marketing. “This year marks our 10th year of the Sweetie season, and we look forward to another successful year of satisfying our consumers.”
According to the release, the Sweetie apple variety is unique in that it contains some of the best attributes from the Royal Gala and the Braeburn varieties, giving it that exquisite flavor. Originally discovered in France, the international flair sets Sweetie apart from other apples in its industry, causing repeat traffic from shoppers.
Sweetie apples are known for their sweet taste and firm texture. Their stunning red color is accented by a golden yellow, making it appealing not only to the taste buds but to the eyes as well. Sweetie’s delicious, natural flavor makes it the perfect ingredient for cooking, baking, or snacking.
The Sweetie season will kick off in the next few weeks and the variety will be in select retailers nationwide through October.
Ensure your spot in the celebrations as we ring in 10 years!
