CHICAGO, IL – Food Genius has announced a massive update to its suite of services for the restaurant industry.
This update will allow the company’s clients to access enhanced features in the company’s award winning analytic dashboard, according to a press release. These updates help to create a better user experience and provide deeper insights about the foodservice landscape.
“Our clients are now fully equipped with market level data for developing selling strategies that take advantage of all our core strength, being at the intersection of technology and food data. Clients who have been exposed to the new features are already expressing delight at the depth of insights as well as the enhanced functionality, leading to time saved and greater understanding of complex data,” says CEO Justin Massa.
The updates include a revamped user experience for many tools and features as well as greater functionality. It also has added metropolitan-statistical-area (MSA) data, enhanced interoperability between Food Genius’ suite of services and deeper analysis of pricing data. Let's break these three new features down:
Addition of MSA Level Insights – Clients will be able to filter all the way down to the metropolitan statistical area level. This will allow sales and marketing professionals in the foodservice industry to get deeper, more regional perspectives, and ultimately develop more specific insights for their targets.
Enhanced Interoperability – Before this update, Food Genius’ three premier services, Reports, Engage! And Industry Reports, worked as separate entities in the suite of service. The company has now addressed that. “Now users can expect a more holistic experience from Food Genius. Whenever clients perform a search in the dashboard, the system will automatically highlight related Engage!, and Industry Reports collateral that the user has access to,” says Paolo Lorenzoni, VP of Product Development.
Pricing Analysis Update – According to the company, pricing of menu items is one of the most common requests from its clients. Based on feedback over the year, Food Genius’ pricing module in the menu analytics dashboard has been revamped. It now highlights the two most common price points for the dishes as well as the average across all instances.
For a more detailed look at Food Genius, check out our interview with CEO Justin Massa as he discussed how the company is using data to track current market trends and consumer attitudes. Food Genius’ clients will have access to all of these enhanced features starting on November 10th.
