PHOENIX, AZ - If you’re searching for a prime example of category growth, look to the dip category. Hummus is one of the many products gaining traction in the produce department, as its delicious flavor and healthy ingredients attract the attention of more shoppers looking for the perfect accompaniment for veggies and other options. Capitalizing on the growing demand for hummus, Fresh Cravings® has launched its first-ever 17 oz hummus containers at Walmart.
“Our hope is that this new, larger size will make it easier for families to ‘Crave Goodness,’ and enjoy more of Fresh Cravings’ most beloved hummus flavors, together,” said Jay Whitney, Chief Marketing Officer at FoodStory Brands. “Our brand’s guiding principle this year is to Crave Goodness, and as such, we are always seeking new ways to bring elevated snacking experiences to our customers. We are thrilled to launch this new family-sized option at Walmart—from our family to yours.”
The 17 oz containers currently hold Fresh Cravings’ four most popular flavors: Roasted Red Pepper, Honey Jalapeño, Classic, and Roasted Garlic, accompanying the original 10 oz product. Available in the deli section of Walmart and select retailers nationwide, Fresh Cravings Hummus is uniquely made with Chilean Extra Virgin Olive Oil, delivering a smooth flavor and texture.
According to a press release, this launch is another way Fresh Cravings is working to make fresh and fun snacking more accessible by creating affordable products that are easily shared with the whole family. With unique variations in flavor, the provider’s portfolio offers the opportunity for creative and health-conscious snacking along with recipe building, especially as the hummus category sees continuous growth in popularity. As noted by the brand, Fresh Cravings has moved up from the 44th highest ranked hummus brand in the nation to the 4th.
This announcement shortly follows Fresh Cravings’ recent debut of new packaging and hummus flavors in March, which included Everything Bagel, Honey Jalapeño, and Spicy Red Pepper Hummus.
In celebration of National Hummus Day, Registered Dietitian Mia Syn utilized a variety of Fresh Cravings Hummus flavors to create breakfast, dinner, and lunch recipes.
ANUK is always here with the latest product launches, so keep an eye out for more industry updates.
