Fresh Farms Director of Sales Jerry Havel Shares All the Details on the Upcoming Sonora Season
- by Jessica Donnel
MEXICO - It’s been a busy few weeks over at Nogales-based Fresh Farms, and just speaking to Director of Sales Jerry Havel you can feel the excitement. With the cucumber, squash, zucchini, watermelon, and cantaloupe seasons all beginning this month or last, Jerry and the team certainly have their hands full.
“We just started the season for cucumbers out of Hermosillo, and we’re already starting our mini watermelons, squashes, zucchinis, and we’ll be starting our yellow squash any day now,” Jerry tells me. “This is our first season planting cantaloupes as well, and we’ll be looking forward to starting those around October 10th.”
A stormy September in the Sonora region of Mexico also caused a bit of a delay in the region, pushing back start dates for both watermelons and the new cantaloupe crop by about a week, Jerry shared.
“With this Sonora rain event bringing between 3 to 9 inches into the fields in Hermosillo some of our crops have been put back,” he says. “We’re anticipating some crop damage on squash, but overall we have an optimistic outlook for the season. We may see smaller volumes for some crops due to the rain, which also may also bring boosts in pricing.”
With demand looking high and prices getting this extra boost from nature, retailers can already start anticipating a successful season, Jerry adds.
“Retailers can always expect good volume out of Fresh Farms. We have a very consistent supply and outstanding quality on our core group of products,” Jerry explains. “Our business continues to grow because of the special attention we give to make our quality and supply excellent and consistent.”
So keep your eyes peeled for an exciting season from Fresh Farms, and stay tuned to AndNowUKnow for more on what’s to come.