Fresh Fruit Cuts Woot Froot Named Finalist for PMA Impact Award


Wed. October 2nd, 2013 - by Jordan Okumura-Wright

<p>Fresh Fruit Cuts' new Woot Froot sliced peaches and nectarines have been named a finalist for the PMA Impact Award.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Kim Gaarde, President of Fresh Fruit Cuts and the brains behind the R&amp;D, stated, “It has been a whirlwind of a year transitioning from R&amp;D to becoming a commercial processor and seeing our products in market for the first time.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Convenience is key and snack items including carrots and apples continue to grow in popularity, making sliced peaches and nectarines a positive addition to the fresh-cut snacking category. Fresh Fruit Cuts turned to Full Tilt Marketing to develop a brand and marketing plan for the newly minted products, according to a press release. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Fresh Fruit Cuts is currently wrapping up the CA season and will be re-launching the product in January during the Chilean stonefruit season. The company will be moving into year-round production starting in June of 2014. Woot Froot has the benefit of a 15 day shelf-life and is available in 3 oz and 18 oz trays, as well as bulk packages for foodservice. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“This has been a labor of love and it’s exciting to see our products recognized by the industry for marketing excellence,” remarked Gaarde.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Congratulations, Fresh Fruit Cuts!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.wootfroot.com/products.html" target="_new"> Fresh Fruit Cuts</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">