Fresh Fruit Cuts' new Woot Froot sliced peaches and nectarines have been named a finalist for the PMA Impact Award.
Kim Gaarde, President of Fresh Fruit Cuts and the brains behind the R&D, stated, “It has been a whirlwind of a year transitioning from R&D to becoming a commercial processor and seeing our products in market for the first time.”
Convenience is key and snack items including carrots and apples continue to grow in popularity, making sliced peaches and nectarines a positive addition to the fresh-cut snacking category. Fresh Fruit Cuts turned to Full Tilt Marketing to develop a brand and marketing plan for the newly minted products, according to a press release.
Fresh Fruit Cuts is currently wrapping up the CA season and will be re-launching the product in January during the Chilean stonefruit season. The company will be moving into year-round production starting in June of 2014. Woot Froot has the benefit of a 15 day shelf-life and is available in 3 oz and 18 oz trays, as well as bulk packages for foodservice.
“This has been a labor of love and it’s exciting to see our products recognized by the industry for marketing excellence,” remarked Gaarde.
Congratulations, Fresh Fruit Cuts!
