SACRAMENTO, PA - The Fresh Solutions Network is welcoming a new member of the family. Network grower Masser Potato Farms has appointed Charles “Chip” Callahan to Director of Foodservice Sales, effective immediately.
“My entire career has been devoted to the foodservice industry. I learned early in my career as a restaurant owner/operator that in order to grow the business, you must do things differently, be creative, and pleasantly surprise your customer,” said Callahan upon his hiring. “Product innovation that delivers high levels of color, texture, and taste to the plate makes a positive difference to the bottom line. I’m looking forward to working closely with the Masser team to unlock further innovation and provide foodservice customers with incredible culinary experiences.”
Callahan has developed a deep well of experience over his 30 years spent working in the foodservice industry. He has led sales and marketing teams for a number of fresh produce companies, as well as merchandised for the buy-side at US Foods. In his new role, Callahan said he’s ready to “make potatoes sexy again,” and elevate Masser’s foodservice program to new heights, according to a press release.
“Chip’s deep industry knowledge and connections will help us fulfill our ongoing mission and vision to serve our customers by delivering innovative solutions and extraordinary service,” said President & CEO Dave Masser. “As an eighth generation farmer, we understand the importance of fresh produce to the foodservice industry and strive to innovate by bringing culinary drivers into our fresh product portfolio. Chip’s leadership and experience will help us deliver even more value to our foodservice customers. I am delighted to welcome him to the Masser team.”
Callahan will report to Brock Snyder, VP of Sales & Procurement.
“We have made significant progress in expanding our value-added fresh and fresh-cut potato offerings in foodservice through our Keystone Potato facility,” explained Snyder. “Chip’s leadership and experience will be a valuable asset to the company as we continue to advance our product portfolio and culinary expertise so that we can fully leverage what we expect to be significant and differentiating foodservice capabilities in order to capitalize on our future growth opportunities.”
With Callahan bringing sexy back to the potato category, I can’t help but think the future looks bright for Fresh Solutions Network and Masser Potato Farms.
